Web Site Performance Monitoring

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What is "Website Response Time Monitoring" or "Website Performance Monitoring"?

Website Response Time Monitoring, or Website Performance Monitoring is essentially tracking the load time of pages on your web server. Tracking this information allows you to see which pages load slowly and are negatively affecting your users' experience.
It is essential to load content in a reasonable amount of time. When Are We Online's Website Performance Monitoring Service measures your site's speed, we focus on page load time using a latency check, to let you know that users can interact with your web applications quickly.

How Does Are We Online Measure Website Performance?

Are We Online pulls the entire web page you are requesting, then reads it, and measures the load time (or latency) for that specific page. Are We Online's web site response time monitoring service emulate the user's experience. Most website response time monitoring services will simply "ping" your website and see how long it takes for your web server to respond to the desired request.
Although "pinging" is a successful tactic to see if your website's DNS configuration is correct, and your web server is connecting your domain name to your IP address, it doesn't measure the load time for specific pages or content. In reality, the response time on a ping tells you absolutely nothing about your server. The amount of time it takes a user to see a specific image or web page from your web server is the statistic you need to be monitoring.
In addition, most webmasters or hosting providers will disable "pinging" because it can without wanting to provide an anonymous person with your server's IP address. If your webmasters or hosting provider has disabled "pinging", your web site response time monitoring service will always report that you're having latency issues, falsely alerting you that web site's performance is extremely low.
Are We Online's Speed Test: measuring average response time (latency) per each domain or website.

Latency Checking

What is "Latency Checking" or "Latency Monitoring"?

Latency Checking, or Latency Monitoring is the measurement of specific requests on your web server. For example, your web server processes a number of requests, before even serving the content that a user is asking for. Latency Checking is the measurement of that server response time, and comparing it with your desired threshold. You can set your maximum response time to 5 seconds – or any other website performance monitoring interval. Any server request that takes longer than that, and you'll get an email and/or SMS alert letting you know your website is experiencing issues.

Benefits of Website Response Time and Website Performance Monitoring

Why Does Website Response Time Matter?

Your websites's performance is directly linked to user experience. User experience is what keeps people on your website. When people become frustrated because they can't get to specific areas of your site, or can't access specific items, they tend to simply leave and find another source for that information. If users aren't sticking around long enough for you to convert them from visitor to customer, then your website's performance will be negatively affecting your bottom line. In addition, poor server response time can negatively affect your search engine rankings.

How Does Web Site Performance Affect Search Engine Rankings

Website performance affects your search engine rankings in two different areas. First, Google openly counts website speed as a ranking factor in the search engine results pages (SERPs). On Google's Webmaster Central Blog, they discuss the importance of speed and its new equation into search engine page rankings.
Second, poor web site response time means that users will be "bouncing" from your website more often. A "bounce" is a single-page visitor to your website. High "bounce rates" reflect to Google and other search engines, that users aren't landing on relevant content when they get to your web site from a search engine result page. How often do you simply leave a web page and go back to the search engine results page when it takes too long to load? Other visitors will do the same thing, raising your "bounce rate" and essentially devalue your content in Google's rankings for specific terms.

How Does Are We Online's Website Response Time Monitoring Benefit My Business?

Are We Online's Website Performance Monitoring Service makes it easy for you to evaluate when your web server isn't configured correctly, or is having problems serving specific content. Being able to fix these problems after monitoring website performance means that you'll be able to improve user experience, reduce "bounce rate", and help your website become more accessible to both search engines and human visitors.